Added Programming Touch Points

Besides the education presented in the primary training portion, we also included a focus on preand post-programming to ensure a positive learner experience throughout the program. This
focus was included to create a positive first impression and to continue supporting participants
indefinitely with high-quality ongoing education.
Pre-programming

• A qualifying pre-registration process to ensure each attending SBO has been legally structured,
  in-operations for a minimum of two years, possess a ‘good standing’ rating with a Secretary of
  State office, possess an Internal Revenue Service issued EIN/TIN, and has a legal business
  address and telephone number.
• Benefit-driven marketing & pre-education materials to help the business owners understand
  the beneficial aspect for attending the boot camp.
• Communication of important program details to build trust among the business owners and
  help them preview the training.
• A strong media/social media advertising campaign to promote the upcoming boot camp and
  encourage participation.